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| Navigating the Storm: How Afghan Business Copes With Turmoils and Strategies for Survival
Amidst profound political and economic turmoil, Afghanistan's business community demonstrates remarkable resilience. Local enterprises survive by leveraging trusted informal networks, utilizing alternative financial systems like hawala, and demonstrating extreme operational agility. The resurgence of Islamic finance provides a religiously-sanctioned framework for commerce in the absence of conventional banking. Businesses adapt their promotion through shopfront visibility, community ties, and digital tools like WhatsApp. Ultimately, survival hinges on fortifying core operations, managing liquidity with discipline, investing in local value chains, and, most critically, prioritizing stakeholder trust. This ingenuity offers a global blueprint for navigating hyper-volatility. |
