1. Starting Info

South Korea is known for its unique dating culture, where privacy is a luxury for many couples. Given the high population density and traditional family structures, young couples often struggle to find private spaces for intimacy. As a result, “kiss rooms” (키스방) have emerged as a popular solution, offering small, private booths designed for couples to enjoy romantic moments. Indeed, these spaces are not widely discussed in mainstream media, but their existence reflects a growing demand for discreet romantic experiences. Surprisingly, a 2023 survey by the Korea Institute of Youth Facility & Environment found that 64% of young couples in Seoul prefer renting private spaces over public displays of affection [Korea Dating Report].
A Kiss Room Ad


* Learn more about Korean dating culture here:Korean Dating Culture

2. What Are Kiss Rooms?

To begin with, a kiss room is a private rental space designed for couples who want intimacy without booking a full motel room. Typically, these rooms are small, featuring comfortable seating, mood lighting, and sometimes even soft background music to enhance the romantic atmosphere. Unlike karaoke rooms or motels, kiss rooms focus solely on providing a space for affectionate moments rather than extended stays. Correspondingly, they are often located in entertainment districts, discreetly positioned near cafes, karaoke bars, or clubs. According to a 2022 market analysis, there are over 1,200 registered kiss rooms in Seoul alone, catering to an increasing number of young daters. Search for businesses of this type in Korean Business Directory

3. Services Provided in Kiss Rooms

Next, the main service of a kiss room is offering a private space where couples can spend time together without external disturbances. However, many establishments provide additional amenities to enhance the experience. Some of the most common services include:
  • Mood lighting and sound systems– Adjustable lights and music create a cozy atmosphere.
  • Themed interiors– Rooms designed in styles ranging from modern minimalism to retro romance.
  • Beverages and snacks– Some places offer complimentary drinks or light refreshments.
  • Costume rentals– A niche service that allows couples to role-play in themed outfits.
In addition, pricing varies depending on location and service level, but the average rate for a kiss room in Seoul is around 20,000–50,000 KRW per hour ($15–$40). Would you consider paying for such a service?

4. Who Are the Clients?

On the one hand, young couples who still live with their families are the primary customers of kiss rooms. In a society where many adults stay with their parents until marriage, privacy can be difficult to find. On the other hand, kiss rooms also attract tourists who are curious about South Korea's modern dating culture. In fact, a 2023 survey revealed that 32% of foreign visitors aged 20-35 had at least heard about kiss rooms before traveling to Korea [Tourist Dating Survey]. Likewise, niche enthusiasts - such as K-pop fans interested in themed date experiences - also contribute to the growing demand for such services. After all, who wouldn't want to experience a romantic moment in a city that never sleeps?

5. Social and Cultural Perception

Nevertheless, the perception of kiss rooms in Korea remains mixed, with some seeing them as harmless fun while others consider them controversial. Hitherto, traditional Korean values have emphasized conservative relationship norms, making public knowledge of kiss rooms somewhat taboo. Despite this, younger generations are embracing new dating norms, with 58% of respondents in a 2024 social trends report stating that they see no issue with private rental spaces for couples [Korean Social Trends]. Be that as it may, local authorities monitor such businesses to ensure they comply with regulations and avoid becoming associated with illegal activities. Could this service become more widely accepted in the future?

6. Wrapping-up

To summarize, kiss rooms in Korea reflect the evolving dynamics of modern relationships, providing couples with much-needed privacy. While they are not yet universally accepted, their rising popularity suggests that they fulfill an important need in Korean dating culture. Furthermore, with growing interest from both locals and tourists, it's likely that the industry will continue to expand in the coming years. In conclusion, whether you see them as a fun escape or a social necessity, kiss rooms remain a fascinating aspect of contemporary Korean romance! Would you try one on your next visit to Seoul?